Cookie Policy

COOKIE & PRIVACY CONTROLS

Cookie Policy

How APPYTOYS and selected service providers use cookies and similar technologies, and how you can control optional technologies.

Last updated: 2 October 2026
Your choice matters: non-essential analytics or advertising technologies are activated only in accordance with the consent choices available on the website and applicable law.
01

Who we are

The website is operated by Theia Moira Ltd, trading as APPYTOYS, Triq Il-Kullegg L'Antik, Tas-Sliema SLM 1379, Malta, VAT MT 2168-2832. Cookie and privacy enquiries: info@appytoys.com.mt.

02

What cookies and similar technologies are

Cookies are small files stored on a browser or device. APPYTOYS may also use similar technologies such as pixels, tags, local storage and server-side events. Some technologies last only for a browsing session; others remain for a defined period or until deleted.

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Cookie categories

04

Analytics

Where enabled and consented where required, analytics technologies help APPYTOYS understand how visitors use the website, which pages and products attract interest, how customers move through checkout and where technical problems occur.

05

Advertising and campaign measurement

Where enabled and lawfully used, advertising technologies can measure campaign performance, conversions and attribution and may support audience or personalisation functions. Consent choices determine whether optional marketing technologies can be used where consent is required.

06

Providers and technologies

The precise technologies can change as the Shopify store and active services change. Providers can include APPYTOYS/Shopify for store operation, security and ecommerce functions; Google services where enabled for analytics or campaign measurement; Meta services where enabled for advertising measurement; and email-marketing or communication providers such as Klaviyo where enabled.

Each provider may use its own technologies according to its role, configuration and privacy information.

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Your consent choices

Where consent is required, optional technologies are not activated until the required consent has been obtained. You can review or change your choices using the privacy or cookie controls available on the website. Withdrawing consent does not affect processing that was lawful before withdrawal.

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Shopify services

APPYTOYS is hosted on Shopify. Shopify provides ecommerce infrastructure and may process device, browser, transaction and usage information to operate, secure and improve its services. Optional Shopify analytics, personalisation or advertising functions are subject to the applicable configuration, consent choices and law.

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Legal basis and data-protection rights

Strictly necessary technologies are used to provide requested website and ecommerce functions. Optional cookies or similar technologies are used on the legal basis required for the relevant purpose, including consent where required. Data-protection rights are described in the Privacy Policy.

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International transfers

Some providers may process information outside Malta or the European Economic Area. Where required, transfers rely on an adequacy decision, contractual safeguards or another lawful transfer mechanism.

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Retention

Session technologies generally expire when the browser session ends. Persistent technologies remain for the period determined by their purpose and provider configuration. Retention periods can change when providers or configurations are updated.

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Changes to this Policy

This Policy may be updated when the website, providers, technologies or legal requirements change. The current version and update date are published on this page.

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Contact us

Cookie or privacy questions can be sent to Theia Moira Ltd — APPYTOYS at info@appytoys.com.mt.

Use the privacy or cookie preferences available on the APPYTOYS website to review your current optional-cookie choices.